Better with Finnish berries
Arla Viili 2in1 campaign
MAIN CHALLENGE: To create an on-pack/online campaign with purchase based incentive mechanism.
CREATIVE SOLUTION: A summer sales campaign with wide appeal visual design theme to add value to the solution. A Finnish berry pattern was created and used on the lids to support the campaign message. The lids led consumers to a campaign website to tell their personal Viili related experience/story to win a range of Finland 100 design items.
Simultaneously a short term in-store sales campaign supported by POS material to buy 6 campaign packs of Arla Viili and claim an eco-friendly fabric shopping bag using the campaign pattern.
Campaign Concept: David Kaye
Creative Direction: David Kaye
Packaging & POS Design: David Kaye
Textiles & Pattern Design: David Kaye
Website Design: David Kaye / Pyry Liukas (Imaginer)
Text & Content: David Kaye / Juuso Heikurainen
