Choice HR - Brand Identity and Logo Refresh

A more versatile option for attracting, recruiting and engaging the best talent. The brief was to create differentiation from traditional recruitment agencies and highlight the unique combination of HR and Employer branding that sets Choice HR apart from others. Choice puts the extra human touch and empathic approach to understand the client needs better and target the perfect candidates for its customers.


Brand identity & logo refresh: David Kaye
Creative Direction: David Kaye
Graphic Design: David Kaye
Copywriting & content: Päivi Lehtonen / Päivi Salminen
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