A sneak peak at Feedbackly's Brand Identity refresh.
The aim of this project was to create brand consistency through digital channels and streamline Feedbackly’s visual elements, creating comprehensive style guides that cover all the needed playing rules for their visual world.
The objectives were prioritised: 1) To look like a world-class business in all channels. 2) Visual elements are aligned and match well with each other. 3) Comprehensive style guidelines for how our visual elements should be used.
Brand identity design: David Kaye
Creative Direction: David Kaye
Graphic Design: David Kaye
