Froosh Smoothie
Brand Activation & Pop-up Mocktail Bar
Brand Activation & Pop-up Mocktail Bar
Froosh Finland wanted to reach their urban consumers with a summer beach mocktail bar concept to show how versatile the smoothies are as a main ingredient for making cocktails and mocktails in an easy & fun way.
The goal was to also increase brand visibility amongst new potential consumers. Their new refreshed identity would also help to create better consistency through all their communications channels.
The goal was to also increase brand visibility amongst new potential consumers. Their new refreshed identity would also help to create better consistency through all their communications channels.
We executed the relaxed urban popup Mocktail bar concept in 3 key Finnish cities (Helsinki, Tampere & Turku), choice of two Froosh mocktails and a mocktail blender bicycle for participants to peddle-blend their own mocktails in a fun, memorable and SoMe sharable way. The activations
Concept design: David Kaye
Creative Direction: David Kaye
Graphic Design: David Kaye & Fazer
Project Management: Ida Lindberg
Production: Laura Lindström
Client: Fazer Suomi
Agency: WaveCrest Finland
Agency: WaveCrest Finland
