Fundraising Heroes - "Varainhankinta sankarit"

Automating and building an engaging brand that can help bring sports team's together and help them raise money in a fun and effective way by selling high quality coffee from Helsinki Coffee Roastery. Teams profit from each pack sold; the more packs sold, the greater the profit per pack.

The whole campaign can be handled through the web service, from collecting orders to designing the coffee pack labels to delivery and billing and is supported by social media awareness, physical print material, and marketing material at relevant high visibility profile sporting events.

The service was expanded to focus also on school children as a tool for classes to easily collect money for end of year school trips.


Brand identity design: David Kaye
Concept: David Kaye / Aki Aunola
Copywriting: Aki Aunola / David Kaye
Package Design: David Kaye
Creative Direction: David Kaye
Graphic Design: David Kaye
Website design: Jean Delgado / David Kaye
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