Helsinki Coffee Roastery – Brand & Identity Refresh
The brief was to bring the brand up to date with a more modern and contemporary approach, combining a strong visual presence with a subtle reminder of the old heritage and identity that its long term loyal audience can still associate with. The brand refresh touches all areas from an updated and simplified set of logos and symbols, through to retail packaging, cafe visibility as well as in-store presence, website and online media channels. Packaging coming soon.
Brand redesign: David Kaye
Package Design: David Kaye
Creative Direction: David Kaye
Graphic Design: David Kaye
Client: Helsingin Kahvipaahtimo / Olfactory Oy
Agency: n/a
Agency: n/a