Herra Kauppias – Brand Identity Pitch Proposal
This was a proactive proposal to turn the highly popular TikTok star and full time K-Supermarket store manager into a more iconic white label brand with own distinct identity and tone of voice.
The store manager Teemu Tikkala's high memorable face was converted into a more digitized cartoon version of his alter ego Herra Kauppias and would support a range of white label own brand products that fit his target audience and carried his humour and style through the marketing, campaigns and in-store placement.
Brand identity design: David Kaye
Creative Direction: David Kaye
Graphic Design: David Kaye
