KalasatamaKahvi
A legacy product for Kalasatama School 6th graders
MAIN CHALLENGE: To raise money for a 6th grade end of year school trip and at the same time to educate the kids about all the processes involved.
CREATIVE SOLUTION: Kalasatama coffee was created as a legacy product that will be used to raise money for the school, now & also in the future. With help from our sponsors, we achieved our goal of taking our idea to store shelf in two weeks with a budget of 0e. We also used this as a platform to educate the kids about how to create a brand, from idea to design, manufacture and launch, engaging them at all the important touch-points and involving them as as key players within the launch.
Kalasatama is all about community and that’s why we felt it so important to involve local businesses/sponsors that share the same community values in our project.
Creative Concept: David Kaye / Helsingin Kahvipaahtimo
Brand & Identity Design: David Kaye
Packaging and POS Design: David Kaye
Creative Direction: David Kaye
Graphic Design: David Kaye
Launch Producer: David Kaye
