Brand Identity and Logo Creation
Brand identity & imago refresh for one of Finland's political parties.
A new, dynamic, people focused party, with an energetic, bold and engaging tone of voice. New name, brand identity and visual approach help with re-positioning the party to distance itself from its former roots and attract a new more centrally balanced audience/following.
The identity is built around circular elements and shapes to represent the people centric values and ideals of the party and the belief that the state should work for the best of people and not the other way around.
A new, dynamic, people focused party, with an energetic, bold and engaging tone of voice. New name, brand identity and visual approach help with re-positioning the party to distance itself from its former roots and attract a new more centrally balanced audience/following.
The identity is built around circular elements and shapes to represent the people centric values and ideals of the party and the belief that the state should work for the best of people and not the other way around.
Brand identity design: David Kaye & Tommi Aalto
Creative Direction: David Kaye
Graphic Design: David Kaye
Copywriter: Tommi Aalto
Website design: Tommi Aalto & David Kaye
Website design: Tommi Aalto & David Kaye
Client: Korjausliike puolue
Agency: n/a
Agency: n/a
