LähiTapiola Auto 2018
- Eye the traffic Activation
- Eye the traffic Activation
The challenge: was to create a brand campaign for the Auto 2018 trade fair, in which LähiTapiola's stand would be placed as a flagship at the entrance. The focus was on how to demonstrate the importance of eye movement in road traffic accidents.
The solution: Less clutter, more focus. Due to the stand positioning, there could only be one wall element, that also wouldn't restrict the view, so we needed to maximise space usage and heighten visual excitement to encourage and engage visitors.
We built a giant Neppis car, allowing stand visitors to sit in it to demonstrate the eye movement sensor software. The same view the driver sees was projected onto a giant screen to draw more attention to the stand.
Concept: David Kaye
Creative Direction: David Kaye
3D Visualisation: Antti Ylisassi
Client Management: Jyri Räsänen
