Nissan Nordic - Crossovers
To create a long-term solution to reinforce and maintain Nissan's leadership in the highly competitive crossover car segment in the Nordics.
RESULTS & EFFECTIVENESS:
Nordic Facebook fan base grew by 287%. In a market of just 25 million people the campaign generated 400,000 posts, 'likes', comments and shares which led to 450,000,000 campaign impressions—18 times the market population. 2.8m unique Facebook users were reached every day, meaning 11% of the market population. Nissan's crossover earned media share-of-voice grew 11% in print and 41% online. The campaign made it to prime time news in 2 countries and generated 58 articles.
Worked as part of the TBWA team on this epic concept as copywriter and graphic designer.