Brand Identity Creation – Semel & ModulSystem
Semel Finland and ModulSystem Sweden AB (Swe) partnered together to develop a concept called ParkChargePay; the common aim is to revolutionise the way we Park and Charge electric vehicles. The flexible new brand identity had to be freestanding and able to include multiple sub products/services under the same ParkChargePay umbrella, whilst maintaining brand consistency in the look, feel & design language, and respecting the two companys' original identities, style and values.
The new identity is bold, dynamic & memorable and can also be used in an animated way to explain visually the product offering without the need for too much explanation as the service is offered through the Nordics, with no common language. The final identity used a different combination of two coloured triangles, paying homage to the main company logo which is also comprised of multiple triangles.
The new identity is bold, dynamic & memorable and can also be used in an animated way to explain visually the product offering without the need for too much explanation as the service is offered through the Nordics, with no common language. The final identity used a different combination of two coloured triangles, paying homage to the main company logo which is also comprised of multiple triangles.
Brand identity redesign: David Kaye
Creative Direction: David Kaye
Graphic Design: David Kaye / Niina Teikko
Website Design: Ville Teikko
Content & Project Management: Marina Airas
Content & Project Management: Marina Airas
Client: Semel & ModulSystem
Agency: WaveCrest Finland
Agency: WaveCrest Finland
