Brand Identity & Logo redesign – RCK Finland

RCK is a family owned business with roots back to 1930s, offering both traditional workplace accessories and important elements of the working day as well as tomorrow's services and product concepts.

Due to the recent societal changes in the way we are now working and living, RCK has adapted and expanded its services and offering to meet the demands of today's workforce. 

It was important at the same time to strengthen the company's brand image and visual identity in order to engage and impact existing customers as well as attract new ones with a bold new identity, message and tone of voice. This new bolder brighter more impactful identity reinforces the updated brand story and stays loyal to the history and values of the company.

Rebrand includes new logo, slogan, brand story, strategic messaging & content, style-guides, colour palettes, typeface, icons for all marketing and engagement channels.


Brand identity & logo redesign: David Kaye
Creative Direction: David Kaye
Graphic Design: David Kaye & Niina Teikko
Website Design: Ville Teikko / David Kaye
Brand story: David Kaye / Jani Kervinen
Strategic content & messaging: David Kaye & Tero Mäkinen
Content & Project Management: Marina Airas
Client: RCK Finland
Agency: WaveCrest Finland
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