think Helsinki
IBM Annual Conference
MAIN CHALLENGE: IBM should be seen as providing the framework & tools for creating success stories. IBM Finland’s biggest annual event ‘think Helsinki’ should put smart to work, harnessing the creative power of the 1,500 participants who will be present at the event.
CREATIVE SOLUTION: think Helsinki is a one day event that connects people and products, design and business, intelligence and emotion, art and science, humanity and technology. This was done through different knowledge campuses and an un-conference think tank approach to keep the participants enthused throughout the day.
Concept development: David Kaye / Hans Karlsson
Creative Direction: David Kaye
3D Visualisation: Antti Ylisassi
Client Management: Hans Karlsson
Production: Joonas Wirtavuori
