Kuntien Tiera – "Wink" recruitment campaign
Tiera were looking for a way to catch the attention & engage potential new recruits for their wide ranging portfolio of job openings.
The idea came from playing around with the logo elements, which can be perceived as a winking eye. So why not use that to give the wink to potential candidates that they could be interested in a new career path and a very simple call to action.
The idea came from playing around with the logo elements, which can be perceived as a winking eye. So why not use that to give the wink to potential candidates that they could be interested in a new career path and a very simple call to action.
Time to switch to new careers? 😉
At Tierra, you get to do rewarding and problem-solving-oriented work with the municipal services of the future!
Click on our career page and see our open positions! 👇
We used Tiera's own employees to literally give the wink and share the message through a coordinated and targeted social media campaign.
Creative Concept: David Kaye
Creative Direction: David Kaye
Graphic Design: David Kaye
Strategic copy: Susa Pajari
Photo & Video: Aki Rask
Content & Project Management: Hanna Korpela
Client: Kuntien Tiera
Agency: ChoiceHR / WaveCrest Finland
Agency: ChoiceHR / WaveCrest Finland
Original concept storyboard
Social media presence. Share the wink.
Short 'making of' video