Wärtsilä Modular Block
Global Launch Campaign & Roll-out
Wärtsilä wanted to create awareness for their new innovative and game changing modular portable power blocks.
This was to be communicated via one strong visual approach which could then be translated into multiple languages for key target markets. The high profile launch was shrouded in secrecy & followed a successful teaser campaign to create industry buzz.
The communication needed to highlight the benefits & advantages over competitors offering and future flexibility of the product based on the needs of users in changing ecosystems, with a strong emphasis on modular, reliable and efficient power whatever the situation.
Concept planning & storyboarding: David Kaye
Creative Direction: David Kaye
Scriptwriting: Aki Vänni / Johanna Joutsen / David Kaye
Holographic 3D Visuals & Video Production: Stereoscape
Client Management: Johanna Joutsen
Project Management: Marianne Hokkanen
Teaser 45sec
Launch video 2:15sec
