Haluatko ostaa jogurtin?
Arla Basic Yoghurt On-pack campaign
My role involved:
Packaging Design, Concept, Graphics, POS, Campaign Site Design
MAIN CHALLENGE: To create an on-pack/online campaign with purchase based incentive mechanism.
CREATIVE SOLUTION: Fun retail and online campaign in the style of Wheel of Fortune, with characature version of Finland’s famous eccentric gameshow host. Campaign specific lid designs & 1litre tetra stickering with unique campaign codes on over 5 million units, linking to campaign site.
Once registered, spin the wheel of fortune to win thousands of great prizes during the campaign period.
Campaign Concept: David Kaye
Creative Direction: David Kaye
Packaging & Graphic Design: David Kaye
Website Design: David Kaye / Pyry Liukas (Imaginer)
Text & Content: David Kaye / Juuso Heikurainen
